Measuring social value

• Key principles and methodologies
• Social Return on Investment
• Social accounting and audit
• Measuring soft outcomes and distance travelled
• Developing a measurement plan
• Reporting your social value.

Impact communications

• Translate evidence into well produced and clear communications.
• How to produce compelling case studies
• Writing an executive summary
• Storytelling
• Producing impact reports
• Presenting facts and figures
• Devising key messages
• Social media campaigns
• Creating infographics.

Introduction to social value measurement

• What is social value?
• What the Social Value Act means in practice
• The range of measurement tools available
• The principles of value measurement
• Identify the tools that are right for your organisation
• Setting appropriate indicators
• Create a measurement plan.

Marketing social value

• Improve the use of findings to secure contracts and open doors to new opportunities.
• Getting the basics right
• Communicating what customers value
• Organising evidence for everyday use
• Marketing to internal audiences
• Selecting the right communication tools and channels
• Preparing to announce results
• Effective ways to bring your evidence to life
• Campaign planning.